Photographic photo paper is generally bleached with chlorine or treated with optical brightening agents and special dyes to make the image appear brighter. The downside to this is the chemicals used in the paper itself causes the ink - and your image - to deteriorate and fade faster over time.

Fine Art paper on the other hand, is made from 100% natural fiber materials such as cotton rag, bamboo or a cotton blend. Fine Art paper hasn't been bleached with chlorine or other brightening agents and is PH neutral or 'acid-free' which means that your artwork lasts much longer, and retains its sharpness and lustre for decades. In fact, Fine Art prints don't start 'fading' until after 100+ years (with proper care).

Archival Ink
Fine Art paper is also designed so that inks and pigments adhere to its surface really well. Colors are more intense and contrasts are deeper, with a wider range of grey tones. Another cool benefit is archival ink is used in fine art printing and is specifically designed to adhere or 'dye' the actual paper, and be resistant to weathering and fading so that it will last for a long time.

Printing Process
Then there's the printing process which is an art and science in itself! Professional fine art printers use wide format, specialised printing machines that have waaay more colour range than your average home printer. Some machines have 10-12 colour systems and require its operators to have years of experience and technical know-how to create the perfect print.

If you're after longevity and quality and a piece of artwork to last generations, then fine art prints are a must-have for you art collection